About

The cat who started it all

Miyu is a real cat — gentle, a little demanding, and the reason this whole thing exists. But Miyu was never meant to be just for cats. From day one, the idea was simple: make things pets actually love, whether they bark or meow.

We're currently based in Mumbai, sourcing and testing our first line of pet toys — durability-tested, safety-checked, and picked because a real dog (or cat) approved, not because a spec sheet did.

Miyu started with toys. Where it goes next — treats, grooming, more — will always come back to the same question: would Miyu actually love this?

Miyu started with one cat. It's built for every dog and cat after her.

Everything your pet loves. That's the whole idea.